About Us

Get to know who we are, what we believe in, and what drives us to do things differently.

Trusted by industry leaders worldwide

Accredited by

Where We Began

Changing Minds was founded by clinical psychologists Andy and James in 2007 in response to a pressing problem.

The traditional, rigid model of psychology that focuses on the individual in isolation can limit the influence of context and result in short-term or ‘sticking-plaster’ solutions, and with them, unmet needs.

Andy and James pioneered a more flexible option that extends beyond the individual and considers their wider context. By embedding and empowering psychological thinking and practice more broadly across an organisation, more deep rooted outcomes can be achieved.

Our ‘secret’ is not to focus on just wellbeing or performance – but both. The results speak for themselves.

Our early work focused on high-performance and high-challenge settings, including youth mental health in the British criminal justice system. Over time, we’ve grown into the Changing Minds Performance Services (known as Changing Minds) and Child & Family Services (CAFS).

HOW WE’RE EVOLVING

Today, Changing Minds is a world-leading provider of elite sport and business psychology, consistently delivering sustained high-performance across industries.

Our impact is recognised globally as a mark of quality. From supporting World Cup-winning teams and Premier League football clubs to contributing to Great Place to Work (GPTW) business initiatives, our innovative work is reshaping cultures, improving leadership, and setting new benchmarks for performance.

We’re still growing too; expanding into new markets, collaborating with leading research institutions like Bangor University and pushing the boundaries of clinical and performance psychology. 

Our approach encourages self-sufficiency, enabling organisations to navigate challenges more independently, and limiting burnout.

Our mission

Our mission is to help you be your best, consistently and confidently.
Not just for a moment, but for a lifetime.

Courage

Curiosity

Compassion

Our Values

Three core values drive everything we do:

Courage
We approach complex challenges in creative new ways and we don’t shy away from doing things differently.  We break new ground, ask difficult questions, and avoid conventional ‘quick fix’ thinking to create lasting change.

Curiosity
We never stop learning. Our work is rooted in robust assessment, active research, fresh perspectives, and a relentless pursuit of better ways to drive high-performance and wellbeing.

Compassion
We believe everyone is doing the best they can in any given moment, and can also do better. So we co-create environments in which people feel empowered to explore, evolve and thrive.  

Our Team

Meet the dedicated professionals behind Changing Minds UK.

Dr. Nikki Crawley

Sport Psychologist

Dr. Andrew Rogers

Cons. Clinical & Forensic Psychologist and Co-Director

Dr. James Bickley

Cons. Clinical Psychologist and Co-Director

Dr. Sue Wood

Senior Clinical Psychologist and Lead for Corporate Services

Kay Tart

Lead for Operations

Dr. Amanda Bickley

Senior Clinical Psychologist

Dr. Shreeta Raja

Senior Clinical Psychologist

Dr. Henry Briscoe

Clinical Psychologist

Dr. Alex Turner

Honorary Applied Research Associate

Gemma Douglas

Senior Sport Psychologist

Alex Feary

Senior Sport Psychologist

Aleksandra Czapnik

Brand Manager

Dr. Chris Beaumont

Senior Sport Psychologist

Jen McDonald

Office Manager

Dr. James Griffin

Clinical Psychologist

Emily Hill-Smith

Sport Psychologist

Jon Marzetti

Senior Sport Psychologist

Kate Walsh

Trainee Sport Psychologist

Paul Davies

Finance Lead

Vicki Hill

Consultant Clinical Psychologist

Dr. Obss Alademerin

Clinical Psychologist

Asshur Sinclair

Sport Psychologist

George Perry

Trainee Sport Psychologist

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